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Dragon develops innovative eyewear with nature-inspired vision and sports science; with Lumalens technology for optimal colour and clarity.

Experience unrivalled eyewear performance with Dirty Dog's pioneering design and advanced materials.

Spy empowers adventurers and trendsetters alike to express themselves with unparalleled style and performance.

A global leader in outdoor gear, Columbia have spent over 85 years helping adventurers conquer whatever challenges Mother Nature throws their way.

VAST Boardsports blends adventure with technology to craft cutting-edge gear for water sports enthusiasts.

Brands

Escape the ordinary and embrace the extraordinary in the world of eyewear and sports. Prioritise substance over style, although our style is equally remarkable. Plunge into quality and value with us and our handpicked brands, leaving mediocrity behind.

Bolle

Bolle

Bollé is a pioneering brand in the world of eyewear, with a rich history dating back to 1888. Originally founded in France, Bollé has grown into a global leader, renowned for its innovation in both sunglasses and performance snow gear. Specialising in high-quality snow goggles and snow helmets, Bollé combines advanced lens technology, superior impact protection, and stylish designs to enhance your outdoor experience.

Bollé is a pioneering brand in the world of eyewear, with a rich history dating back to 1888. Originally founded in France, Bollé has grown into a global leader, renowned for its innovation in both sunglasses and performance snow gear. Specialising in high-quality snow goggles and snow helmets, Bollé combines advanced lens technology, superior impact protection, and stylish designs to enhance your outdoor experience.

Chums

Chums

Chums is a brand synonymous with practical, high-quality accessories designed to keep up with your adventurous lifestyle. Specialising in eyewear retainers, wallets, and cleaning kits, Chums combines functionality with a touch of playful style. Their eyewear retainers ensure your shades stay put whether you're hitting the waves or hiking trails, while their durable wallets keep your essentials secure and organised.

Chums is a brand synonymous with practical, high-quality accessories designed to keep up with your adventurous lifestyle. Specialising in eyewear retainers, wallets, and cleaning kits, Chums combines functionality with a touch of playful style. Their eyewear retainers ensure your shades stay put whether you're hitting the waves or hiking trails, while their durable wallets keep your essentials secure and organised.

Columbia

Columbia

Columbia is a leading outdoor brand dedicated to creating innovative, high-performance gear for adventurers of all kinds. With over 85 years of experience, Columbia combines cutting-edge technology and expert craftsmanship to deliver durable, comfortable, and weather-ready apparel and equipment, helping you take on the elements with confidence.

Columbia is a leading outdoor brand dedicated to creating innovative, high-performance gear for adventurers of all kinds. With over 85 years of experience, Columbia combines cutting-edge technology and expert craftsmanship to deliver durable, comfortable, and weather-ready apparel and equipment, helping you take on the elements with confidence.

Dirty Dog

Dirty Dog

Dirty Dog is a dynamic outdoor brand that delivers high-performance eyewear and gear designed for those who live for adventure. Specialising in durable sunglasses, snow goggles, and snow helmets, Dirty Dog combines innovative technology with bold design to provide top-tier protection, clarity, and comfort. Whether you're tackling the slopes or exploring the great outdoors, Dirty Dog keeps you looking sharp and performing at your best in any condition.

Dirty Dog is a dynamic outdoor brand that delivers high-performance eyewear and gear designed for those who live for adventure. Specialising in durable sunglasses, snow goggles, and snow helmets, Dirty Dog combines innovative technology with bold design to provide top-tier protection, clarity, and comfort. Whether you're tackling the slopes or exploring the great outdoors, Dirty Dog keeps you looking sharp and performing at your best in any condition.

Dragon

Dragon

The story of Dragon began in 1993, when founder Will Howard created his vision of crafting top-notch eyewear and accessories that incorporate his passions for the ocean, mountains, and earth. Combining cutting-edge design with rider-inspired fashion, Dragon has evolved into much more than an eyewear brand. It embodies a drive to push boundaries and minimise our impact on the environment in pursuit of our wild adventures.

The story of Dragon began in 1993, when founder Will Howard created his vision of crafting top-notch eyewear and accessories that incorporate his passions for the ocean, mountains, and earth. Combining cutting-edge design with rider-inspired fashion, Dragon has evolved into much more than an eyewear brand. It embodies a drive to push boundaries and minimise our impact on the environment in pursuit of our wild adventures.

North Beach

North Beach

North Beach polarized sunglasses block 100% of horizontally reflected glare, ideal for fishing, boating, and outdoor activities. Crafted with durable materials to withstand outdoor conditions, North Beach polarized sunglasses are designed for long-lasting performance.

North Beach polarized sunglasses block 100% of horizontally reflected glare, ideal for fishing, boating, and outdoor activities. Crafted with durable materials to withstand outdoor conditions, North Beach polarized sunglasses are designed for long-lasting performance.

Spy

Spy

Spy is a renowned action sports brand with a rich history of innovation, founded in 1994 with the goal of redefining performance eyewear. Known for their bold style and cutting-edge technology, Spy has become a trusted name in snow goggles and snow helmets, designed to keep riders safe and performing at their peak.

Spy is a renowned action sports brand with a rich history of innovation, founded in 1994 with the goal of redefining performance eyewear. Known for their bold style and cutting-edge technology, Spy has become a trusted name in snow goggles and snow helmets, designed to keep riders safe and performing at their peak.

Vast

Vast

VAST Boardsports combines British water sports enthusiasts' adventurous spirit with technological prowess to produce innovative gear that's accessible to all. With over 30 years in the watersports industry, VAST have mastered balancing the needs of weekend warriors and industry professionals, setting them apart from competitors. Products include top-notch inflatable stand-up paddleboards, kayaks, change robes, and their newest addition - buoyancy aids.

VAST Boardsports combines British water sports enthusiasts' adventurous spirit with technological prowess to produce innovative gear that's accessible to all. With over 30 years in the watersports industry, VAST have mastered balancing the needs of weekend warriors and industry professionals, setting them apart from competitors. Products include top-notch inflatable stand-up paddleboards, kayaks, change robes, and their newest addition - buoyancy aids.